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EP 082: Finding Beauty in The Breakdown with Shannon O’Brien of iSugarUniversity

podcast Jun 30, 2019

When I speak with aesthetic experts who have recently taken the leap to start their own aesthetic business whether it’s as a solo practitioner or a spa with a team of aestheticians, one of the most common questions I get asked is, “how do I build a business that lasts?”

We’ve all heard the stats: 20 percent of small business businesses fail in their first year and 50 percent within five years. 

It’s not exactly a hopeful statistic when it comes to longevity, and that’s why I love to share stories like those of my guest on this episode of Spa Marketing Made Easy, Shannon O’Brien. 


Shannon is an industry vet with over 17 years of experience where she has started and grown not only a successful day spa in Tahoe but has also moved on to a new area, launched again as a solo practice and built it up with a team and a boutique to boot. 

She knows what it takes to build a business from the ground up, scaling her team and services, and building a brand that will be successful for the long haul, but this journey didn’t come without its bumps in the road. 

In this episode, Shannon and I are getting vulnerable on what it looks like to navigate the entrepreneurial journey through tough seasons of life and how you can find beauty in the breakdown to help you build your business to the vision of success you hold, and even beyond your wildest dreams. 

Today, Shannon is the founder of iSugarUniversity where she is bringing sugaring education and community to the online space, and I’m so excited for you to hear her inspiring story of how she arrived to where she is today. 

I know her story will give you hope, especially if you’re in the midst of a rough patch of life or business, but even if you're not, her story is a case study in the grit and perseverance needed to succeed, and is chock full of takeaways that will help fuel your growth personally and professionally. 

In this episode, we discuss:

  • Shannon’s evolution as an aesthetician who owned a successful day spa and moved to a whole new city to start over 
  • How Shannon discovered sugaring, how it compares to waxing, and why it’s a beneficial treatment to be able to offer your clientele 
  • Shannon’s top tips and mindset shifts for navigating difficult seasons of life and business-ownership to build the dream you envision for your life
  • Why finding your focus is one of the most critical entrepreneurial skills you should develop 

References Mentioned in Episode #082: Finding Beauty in The Breakdown with Shannon O’Brien of iSugarUniversity 

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